Free Claude skills for tradies and local businesses
Check if your ads can work before you spend a dollar.
Three free Claude skills built from 15 years of running Google and Meta ads for trades and local businesses. Install them once, then ask Claude in plain English: will this work, what should the ad say, and where are my leads going?
What you get
Three checks a good media buyer runs before touching a campaign
Ad Viability Check
Works out your break-even and allowable cost per lead, whether your budget can teach you anything, and gives a FIX, TEST or SCALE verdict before you spend.
Ask Claude“Will Google Ads work for my bathroom reno business? Jobs average $18k, margin is 30%.”
Anti-Hype Ad Copy
Writes Facebook and Google ads that sound like a trusted tradie, with Google's character limits checked and every claim flagged if you can't prove it.
Ask Claude“Write three Facebook ads for my roof restoration business on the Sunshine Coast.”
Lead Leak Check
Scores what happens after an enquiry lands, from speed to first call through to follow-up, puts a dollar figure on the leak and lists the top 3 fixes.
Ask Claude“We get plenty of leads from Facebook but hardly any turn into jobs. Why?”
Why these three
Most ads don't fail in the ad account
They fail because the numbers never worked, the ad promised something the business couldn't prove, or the lead waited until tomorrow for a call back.
Turning up the amp doesn't fix a bad song. These skills check the song first: the maths, the message and the follow-up. Every verdict is FIX, TEST or SCALE, with the working shown so you can check it.
How it works
What's a Claude skill?
A skill is a set of instructions Claude follows for one job, like a recipe card. You upload it once. After that, whenever the job comes up, Claude follows the recipe instead of guessing.
- Turn on code execution. In Claude, go to Settings > Capabilities and switch on “Code execution and file creation”.
- Upload each zip. Customize > Skills, click +, then Create skill, then Upload a skill. Pick one zip as it is, don't unzip it.
- Ask in plain English. You don't need to name the skill. Claude picks it up when the job comes up.
Works on Claude's Free, Pro, Max, Team and Enterprise plans. Skills you switch on also sync to Claude Code. Each skill is a plain text file, so you can open it and make it yours.
Free
Send me the 3 skills
You'll get the download straight away on the next page. I'll also email you now and then about ads and AI for small business. No spam, unsubscribe any time.
There are 10 more
The rest of the stack
After you sign up you'll see the offer for the other ten skills: claim checks, search term clean-ups, Google and Meta ad builders, mystery shopping, reviews, follow-ups and reporting. One-off, A$10.
- Ad Claim Check (Australia). Checks ads, landing pages, emails and texts against ACCC guidance and the Spam Act, flags risky lines and rewrites them so they still sell.
- Search Term Cleaner. Reads your Google Ads search terms export, finds spend on searches you can't serve and builds negative keyword lists ready to paste into Google Ads Editor.
- Local RSA Builder. Builds complete Google responsive search ads per service, 15 headlines and 4 descriptions, with every line checked by script against Google's limits.
- Meta Angle Tester. Finds 4 to 6 genuinely different reasons people buy from you, writes the ads and creative briefs, and judges winners on booked jobs, not cheap leads.
- Lead Handling Score. The full mystery-shop kit: caller personas, form test protocol, consent and staff notice, a 100-point rubric and a one-page report for the owner.
- Local Reputation Score. Scores your reviews and listings out of 100 against 2 or 3 local competitors on the same algorithm, and shows where you're behind.
- Review Request System. A steady way to get more genuine Google reviews and reply to every one, without review gating, incentives or anything else that breaks the rules.
- Lead Follow-up Sequences. 48-hour, 7-day and 30-day follow-ups and old-quote reactivation texts, with a consent check so you stay inside the Spam Act.
- Plain English Ad Report. Turns ad and sales numbers into a one-page monthly report an owner will read, led by cost per job won, not clicks.
- Google Business Profile Posts. A month of profile posts and Q&As written from your real jobs, inside Google's posting rules, with a photo brief for each.
Questions
Do I need a paid Claude plan?
No. Skills work on Claude's Free plan as well as Pro, Max, Team and Enterprise, with code execution turned on in Settings > Capabilities.
Will these get me more leads?
No skill can promise that, and these don't. They help you decide whether to spend, write honest ads, and stop losing the leads you already pay for. The numbers you get out depend on the numbers you put in.
Are they really free?
Yes. You give me your email, you get three skills you can keep and edit. The other ten are A$10 if you want them.
Is this legal or financial advice?
No. The claim check skill follows published ACCC and ACMA guidance, but it's a marketing check, not legal advice. For anything high stakes, ask a lawyer.
Who made these?
Andy Fox-Hulme, Brisbane. Founder of Brisbane Web Marketing, 15 years running Meta, Google and LinkedIn ads for trades and SMBs, and creator of the AdSpend Viability Score™. CV · LinkedIn