When you hear the term “internet marketing“, what do you think of?
For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.
At its core, internet marketing is about these things:
* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads
Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.
My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.
My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers – as we do – and you put a strong and compatible offer in front of them, income becomes nearly automatic.
However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.
Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.
Even though there are more sides to internet marketing than just email marketing (permission based), email has been the foundation that our business sits on.
Filed under Affiliate Marketing Tips & Tricks by on Aug 27th, 2009. Comment. 
Does anyone know how to do internet marketing for affiliate programs? I’ve recently joined Linkshare, but I don’t have a website. I want to promote Linkshare merchant’s websites
without a website of my own. Can anyone help me with this?
Thank you,
Sincerely,
Darryl
Filed under Affiliate Marketing Tips & Tricks by on Aug 24th, 2009. 1 Comment.
This article is based on the traffic secrets 2 course by John Reece.
- The first of the traffic building techniques John advocates is competitive research. He states that the internet is the best research tool ever invented. With a few simple searches you can find out what your competitors are selling, how they’re marketing their products and services, the price they’re charging, where they’re advertising, what their main keywords are, who ranks in the top 10 for these keywords etc etc
- The amazing amount of research you can do feeds into the next on of John’s traffic building techniques called piggy backing. This is simply using the detailed competitive research to find the top products and services, how they’re being advertised and where they’re getting their traffic from. The idea being you can simply copy what they’re doing and save yourself the expnse of messing around with traffic building techniques that aren’t going to work.
- The next one of John’s traffic building techniques is the good old 80/20 rule. This is no big deal as every guru advocates this rule, however, there’s literally thousands of ways to generate traffic and its so easy to get suckered into something that will squander your time and energy. traffic secrets is good because it teaches you how to research and piggy back the 80/20 traffic building techniques that apply to your market.
- The next of John’s traffic building techniques is to implement some of these 80/20 traffic building techniques and analyse the results. John’s experience is that its far better to improve on one of the traffic building techniques that is working than to try something new and unproven.
- The final traffic building principle is all about building relationships. In the last few years, the web has developed into a much more social place and John feels that building friendships and giving your visitors a variety of ways of communicating and interacting with you will become more and more significant.
Filed under Online Business, Promotion and Marketing by on Sep 29th, 2008. Comment.
Internet Marketing Uncut – Is It BIG or Basic Internet Marketing For Your Small Business
For a small business that has always been brick and mortar only, the transition to the online world can be a difficult one. A business owner that has always done offline advertising and networking may feel that they are at a disadvantage when it comes to marketing their business online.
However, that is not necessarily the case. In fact, these business owners may actually have an advantage in that they already know what kind of marketing materials and messages work for their business offline, and they can use those advertising pieces and marketing activities to begin to drive traffic to their online destinations.
More and more small businesses find it essential to market their products and services online. Customers are increasingly turning to the Web to research companies, compare product features and prices, and to purchase online. A company that does not take advantage of the Web and to market their business can lose valuable customers and profits.
A website does nothing for your business or organization by itself. Its use depends on traffic, and traffic depends on marketing. It has never been easier or more cost-effective to market online. Below I outline a couple of strategies that you can start employing immediately to start driving traffic to your business: Read more on Internet Marketing Uncut Secrets Launches Soon…
Filed under Reviews - Latest And Greatest! by on Sep 13th, 2008. Comment.
If you are new to owning a money making blog and want to offer your customers a way to purchase your “wares” online, then you need to consider internet marketing. Marketing online can reach a large amount of people in an affordable fashion and in a way that can get the word out to the masses. In order to get the information about your product or service out to the world, marketing is a must and marketing online can be an optimum way to do just that.
Your blog needs to be set up before you start any internet marketing campaign. Whether or not you have an outside store, those who visit you on the web can only judge you by what they see on your blog. If you think about it, your online presence IS your company. The blog should be completely designed and then optimized before you ever present it to the public. Your small business will only benefit from your blog being set up correctly.
When you start marketing your money making blog, you will want to start with the basics. First you will want to define your target niche. For example, if the product you are going tomarket is made for teen mothers, then you will not want to concentrate on teenage boys. Knowing the demographic for your niche helps give you an idea of the best way to market it online. Once you are able to recognize your demographic audience, there are several ways that you can begin marketing to them. You may choose to use email campaigns, banner ads, e-zine ads, pay-per-click advertising and SEO techniques to promote your site.
It is important to remember that when you begin your money making blog, that it is directed toward your particular audience. Next, it is very important that you decide what type of marketing is right for you. There are many different types of marketing out there and not all of them will work for every product and service. Research before you begin and seek out business advice from experienced business owners about online marketing programs; your time spent will pay off.
Making money blogging is not for everyone but with a little hard work they can be extremely profitable. Check out PLR Articles for help and advice on building profitable blogs.
Filed under Online Business, Promotion and Marketing by on Sep 9th, 2008. Comment.